Google is designed to help people find exactly what they are looking for. SEO is a process that enables your website to be more easily found through search engines by building links to your website and using keywords (things people say or type into search) that people are searching for.
Search engines results are influenced by the number and quality of links pointing to a site; the more links there are to your site, the higher it ranks and the more visible it is to your customers. For businesses that want an online presence, building links to your website is crucial to its success. A strong SEO strategy can help bring direct traffic to your site as well as enhance your search engine rankings.
Google estimates that 80 billion searches are performed on their site every month. Every month. Some estimates state that 99% of search engine based clicks to sites come from the first ten websites listed on the first page of search engine results and 97% come from the first three results. This means if your business is not on the first page, it has only a 1% chance of being seen. Search engines are such an effective way to market because they compliment people's purchasing and research habits. Search engines try to deliver the most precise results possible. With proper SEO you can increase your traffic quality – not just quantity.
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You hear it a lot, but what does it really mean? SEO stands for "search engine optimization." The method of getting traffic from the free, organic, articles or natural search results on Google and other search engines.
Basically, SEO can be broken down into 2 steps:
1. Optimization: Optimization is making sure that Google can understand what keywords you’re targeting, which services and products you sell, and where and how you sell them.
2. Authority: Authority is making sure that Google knows you have the best content for their users. To grow your website’s authority, you provide great and informative content that people naturally link to your content.
SEO ROI involves driving targeted traffic from search engine pages. Targeted traffic means traffic that accomplishes the purpose and goals of the website. Such as:
Where's the first place you look for information? Chances are, Google was your answer. 89% of consumers use Google to make purchasing decisions. If you're not showing up in Google today, you're at risk of being left behind.
The first step of the buyer’s journey starts with a search. 71% of B2B decision-makers start their research with a search engine. SEO is critical to making sure buyers are finding you.